Sandy D’Andrea and Stevie Lynn believe in looking great, but they are even more interested in doing good.
Stevie and Sandy are the generous women behind Jewels For Hope, a jewelry business that donates 10% of their profits to charity. You may have seen some of their fabulous creations on hit television shows like Empire, Law & Order SVU, The Night Shift, and Bones.
Even though they’re probably two of the busiest women in the jewelry business, they agreed to spare a few minutes to fill me in on Jewels For Hope – how it started, how they’re working to grow it, and where they want to be in the future!
Tell us about your business in as much detail as you can. What is it that you do and who are your customers?
Jewels For Hope is a mother/daughter duo that creates handcrafted jewelry and donates a portion of the profits to numerous charities. Our customers range from teens to men and women who love to look good while doing good.
What made you choose this path? Is it a family legacy or are you a pioneer? Did you go to school for it or are you learning as you go?
Sandy, the founder, was a caregiver to her mother for almost a decade. During that time she started creating jewelry to pass the time and would give them away to the hospice nurses. She then asked herself: “Why not sell my jewelry and donate a portion to hospice?”
Jewels For Hope was created and then I joined the team after graduating from The Fashion Institute of Technology with a degree in Advertising and Marketing communications. I taught my mom social media marketing while she taught me the art of jewelry design. The perfect team!
They say that to be successful you have to be passionate, so share what drives you every day. Why do you love what you do?
Creating jewelry is a part of who we are. We want to change the world, one Swarovski crystal at a time! Our passion for giving back and our love of fashion makes Jewels For Hope the only thing we would ever want to do.
Has it been smooth sailing or have you overcome adversity to get where you are?
We are a small company that doesn’t have much of a budget. We have to work hard to get the word out about our company – and we work around the clock. We never stop working.
We all know that crazy happens. What’s the wildest thing that’s happened on the job?
The wildest thing that happened to us was when we were filming a segment with a local blogger and during the interview her signage fell on Sandy. All three of us could not stop laughing and we had to re-film the piece. Luckily, my mother Sandy has a hard head so she was fine when the sign fell, haha.
What do you do with your time off? Are you familiar with that concept?
What is time off? We don’t consider this work since we love what we do … so time off really isn’t a concept to us. If we are out to dinner or with family and friends, our minds are always thinking of new designs or new promotional ideas.
This is the age of the social network. How important is social media to your business and how do you make it work?
It’s very important! We have grown so much in our social media accounts and we love our fans for continuing to support us there. I usually take care of social media and continue to grow Jewels For Hope by sharing posts daily.
How are you involved in your community?
We give back to charities through every purchase of our products. We believe every little bit helps and we will always give back to charities.
What does supporting local mean to you?
We have done numerous events in our area where we give a portion of the profits of our sales directly back to their organization or charity. We try to do special events like this every year, along with providing
items for raffles and auctions free of charge. We know that every dollar helps, so we always love supporting our local charities and helping in any way we can.
What does the future look like for you and your business?
The future for Jewels For Hope will hopefully mean growing in sales so that our donations can grow as well. As far as what we do, we will always be sitting in our studio, music in the background, creating jewelry.
It is what we love to do, so the future in that respect is exactly what we do now.
Do you have any advice for aspiring business owners just starting out?
Do not let anyone tell you that you won’t make it or that your idea sounds crazy. Crazy is what makes it in the world! You have to have fun while you’re working and give it your all. If you do those two things, you’ll be unstoppable!