Dr. Robert Nettles just may have invented a miracle.
No, it’s not a potion for eternal life, but it may be just as exciting for the large number of men who are dealing with male pattern baldness. Through his company, Stop and reGrow, Dr. Nettles is pioneering a new treatment that he guarantees will help his clients regrow their own hair – he even offers a money-back guarantee! How does this treatment work? What inspired him to take the plunge and start his clinic? And how does he try to stand out in such a crowded marketplace? Read his story below!
Tell us about your business in as much detail as you can. What is it that you do and who are your customers?
We are in the business of improving quality of life, more specifically with preventing hair loss and regrowing thinning hair.
We take a holistic and personalized approach to this because that is what is needed for the treatment to be effective. Everyone is different – we have the largest disparity of height in recorded history. Everyone’s genetics and biology are different. Everyone has different levels of hormones in our systems and a different ratio of blood cells and various vitamins, minerals, etc. Additionally, there are often multiple and different causes of hair loss involved. If we treat only the symptoms, we cannot stop hair loss and if we treat only a single cause when a person has many that also will not work.
Our program involves a very comprehensive initial consultation where we review a client’s medical and hair loss history. We do a digital microscopic scalp analysis, as well as a panel of lab tests for review of genetics and biology. We can then understand each person’s unique causes of hair loss to create a personalized solution which we are able to guarantee will work. As such, we offer what we call our compliance guarantee. If a client stays on and uses the program as directed for 12 months and they do not see the results, we promise we will offer them a full refund of all the money spent on the program.
What made you choose this path? Is it a family legacy or are you a pioneer? Did you go to school for it or are you learning as you go?
I saw first my father and then older brothers lose their hair when I was young. Seeing that pattern and realizing that it very likely was coming for me too, I started researching the hereditary patterns of genetics and the make-up of DNA in high school and wrote my high school thesis on this subject.
By the time I graduated from medical school, I had discovered that DHT is the primary cause of hair loss. I also understood that the then-current wonder-drug Rogaine didn’t really ‘work’ in terms of regrowing lost hair. Instead, it really only grew existing hair thicker by increasing blood flow (and nutrition) to the scalp until the DHT eventually took over and throttled hair growth completely.
By this time, my own hair had started thinning and, not having a head shape that would look good bald, I continued my research in earnest.
After graduation, I undertook a fellowship in ophthalmology, where I had the opportunity to witness prostaglandin medicines (Bimatoprost and Latanoprost) grow eyelashes 25% longer and thicker over only a short period of time. This made me realize that if I could stop the genetic cause of hair loss, there were medicines available which might be able to regrow hair too. I started my program of clinical trial and error (initially by injecting medicines into my own scalp) until I was able to create, test, and refine what is now the Stop and reGrow solution.
I then worked with a biogenetic compounding pharmacy to create a formula of my medicines which is able to be delivered topically via the scalp to the hair follicles. That works even more effectively than any injected solution.
I have been treating clients and successfully regrowing their hair in my clinic for the last 9 years.
They say that to be successful you have to be passionate, so share what drives you every day. Why do you love what you do?
My whole goal in life and the reason I became a doctor is to help people. I am extremely passionate about social issues and helping the human animal reach its best potential, both physically and mentally.
Losing your hair takes away your self-confidence and self-esteem. I don’t wish that on anyone, especially now that with Stop and reGrow it is treatable. My goal is to create affordable non-surgical solutions which can improve people’s quality of life. I previously pioneered the non-surgical nose job and facial reconstruction to help those who suffer from facial deformities or accidents regain their looks, confidence, and self-esteem.
While researching the causes of hair loss, I discovered that they could include imbalances in the human body in terms of nutrition, hormones, and other genetic deficiencies which, when treated, greatly improve people’s quality of life. Imagine you can think more clearly and quickly, your workouts are more effective, you build muscle more easily, and you sleep better. Now, we are working towards helping people whose bodies aren’t set up as effectively as other people’s to be able to do those things too.
Has it been smooth sailing or have you overcome adversity to get where you are?
It took a lot of hard work and clinical trial and error over 20 years to get to where we are today, and it’s still not easy getting the word out. You would think that it would be, as with 50% of men suffering from hereditary hair loss there is a lot of need for a solution that really works. Unfortunately, the market is saturated with companies out there whose solutions do not work. So much so that even those two little words “hair loss” trigger spam filters on emails. Paid media don’t want to run ads, so how do we get the word out? Extremely slowly and through word of mouth, mostly. As it’s been such a slow growth and we want to keep our solution as affordable as possible, we don’t have the marketing budget for TV advertising. We could do that, but then we’d have to increase the price of the treatment to pay for it and not as many people could afford it.
Also, there is no regulation of ingredients that don’t work. All of our active ingredients are FDA-approved. The FDA requires that any product which penetrates the skin or makes any change to function within the body must be regulated by the FDA. However, any product which does not is not regulated and has no requirements for truth in advertising. This is how all those other companies out there can claim that their products work because they don’t actually do anything. If they did, they could not be sold unless they were FDA approved.
Welcome to the North American experiment known as corporate America. The good guys are still on the beat.
We all know that crazy happens. What’s the wildest thing that’s happened on the job?
We don’t get anything too crazy, but we did have a client come in last month after he had been on the program for just 7 months for a progress review. When he came in, he said he hadn’t really noticed much hair growth yet. So we got out his pictures from before he started and we noticed he has a mole just below his hairline. When we looked for it now, his hairline had grown half an inch down below it. It was awesome and so exciting to see.
What do you do with your time off? Are you familiar with that concept?
We work a lot, but we love what we do and we get to help others. I work for smiles. That is my greatest reward. But it’s important to balance every day. I split 12 hours a day as follows: 8 hours goes to others (which is what I do with our business), 2 hours goes to mental fitness, and 2 hours goes to physical fitness. Then I try to fit eating and sleep in between.
This is the age of the social network. How important is social media to your business and how do you make it work?
Social media is critical. Shared media to trump paid media is the battle. We would rather be able to provide lower cost of treatment than pay media for marketing. We use social media to spread the word.
It’s especially important for millennials. Sadly, we see more younger people suffering from hair loss. I believe it’s because of the increasing levels of hormones we now consume through our foods. And millennials increasingly get their information and news from social media. We have social media presence on Facebook, Twitter, Instagram, YouTube, Google+, and LinkedIn and we have a social media specialist who helps with creating and posting of content for us. We’re on Yelp, and we also run ads on Facebook to help let people know about what we do. This has been very effective for us in terms of cost per new customer acquisition. Even though, as you know, all marketing avenues work together as consumers do not just look at one medium for the information anymore. You need to have a website and a blog and social media and Yelp and other online presence for a business to earn a consumer’s trust.
How are you involved in your community?
Number 1: we are healthcare providers. I started this business to take care of the health of people. We are very involved in the community and do a lot of work with local charities. We make regular donations to a lot of local charities and I am a big believer in helping those less fortunate. I didn’t choose a job on earth, I chose to take care of people.
I also would like to run for Congress in future. I believe there is more that can be done by Government to help the average American to be more successful. I am a big supporter of Bernie Sanders and would like to bring his platform to local government.
What does supporting local mean to you?
It means supporting and giving back to your local community. Buying from small businesses when you can. And looking after your employees. Let’s reward everyone for their contribution to business and to the community. Wealth shouldn’t be isolated to the very few top percent, but rather shared.
As Eleanor Roosevelt said more aptly: the best way to protect your citizens is to make sure they can afford to buy goods and services.
What does the future look like for you and your business?
I will tell you it looks bright. I am a very optimistic person. But I also work extremely hard and I don’t believe in luck. It is my goal in life to help as many people as possible, so we do have plans to do more marketing and let more people know we are here and can help them. Plus, as I said, we will expand to other services in the areas of health optimization and quality of life improvement.
Do you have any advice for aspiring business owners just starting out?
Do what you love, and love what you do. If you don’t love what you are doing, you won’t be successful. Plus, it needs to be tied to helping people and then you will become significant as well as successful.
Always do your best. If each night, you reflect on your day and you didn’t do your best at something that day, then you can work out how to make sure you do the next time.
My recommended reading for all business owners: The Four Agreements by Don Miguel Ruiz and The Emperors Handbook by Marcus Aurelius.
One big thing I do is set myself daily, weekly, and monthly tasks and goals to make sure I keep on track and am always making progress to achieve my objectives. I have this on one sheet of paper every day to help me keep focused. It’s hand written and I keep one each week and then move uncompleted items over to the following week. I keep them all too so I can look back on what I have accomplished. This really helps keep things moving. It’s very easy to get caught up in the day-to-day otherwise.