Your small business needs customers to survive, and since we’re in the age of the social network, you know that your customers are congregating on social media. While your particular business might be most suited to being active on Instagram, Houzz or Pinterest, there’s one network that any business must win if it wants to be socially successful: Facebook.
Facebook is the world’s most popular social network, and there are many Facebook marketing strategies that a small business can use to drive sales and form relationships with customers. Since we at FS Local believe that any small business can be successful online, we empower you to do that with our local business directory as well as out helpful content.
Which is why we’ve created the guide How To Attract Customers To Your Small Business Using Facebook. You can download the free ebook here, but we’ll share an overview here of what to expect inside. This guide presumes you’ve already got a Page set up for your business. If you don’t, do that first.
1. Prioritize Your Small Business Objectives
As we alluded to, your particular business will have a unique set of goals and challenges, but generally speaking, you’ll want to use Facebook to generate leads or online sales. So if you want customers, here’s what you’ll need to do:
- Build An Audience
- Drive Traffic to Your Local Business Website
- Turn That Traffic Into Qualified Leads
- Nurture the Leads Into Customers
2. Build Your Facebook Audience
We’ve written a post that goes into more detail on building a Facebook audience, so definitely read that. In general,
- Ensure Your Page is Filled With Searchable Information
- Invite Existing Contacts To Like Your Page
- Use Facebook in All Marketing Channels
- Create Valuable Content
- Buy Ads on Facebook
3. Be Mindful Of the Content You Create and Share
Don’t just pump out sales requests. You’re able to generate leads immediately by sharing content that links back to a landing page, or eventually by sharing fun content that isn’t housed behind a form.
It might sound counter intuitive to share content that doesn’t seem to lead directly to a sale, but there is an art to correctly engaging on Facebook.
4. Maximize Customer Acquisition with Advertising
Facebook is evolving from a free marketing platform to a paid one. Recent developments mean that your posts don’t necessarily reach all (or even most) of your followers and fans. As such, to get the maximum reach, you will need to pay for ads. Marketing departments might not like it, but Facebook is a business just like yours and they need to make money too.
The good news is that there are plenty of ad options available, and they can go a long way to accomplishing a variety of marketing goals.
These are the broad strokes to maximizing your Facebook marketing efforts. Owning a small business is and amazing experience and we want to help you succeed. Stay tuned for more advice on how to marketing your business online.
This checklist is taken from our free ebook, How To Attract Customers to Your Small Business Using Facebook.The ebook is filled with amazing advice that you can use to increase the reach, engagement and success of your small business and Facebook marketing efforts.