An Instagram Love Story – My Experience at JoshuaDAVID

image of the joshua david Kale sweatshirt
FS Local Contributor
  • Published
  • May 30, 2014

Today I want to share an amazing experience I had on FS Local.

We’ve been working on introducing some new features to our listings, and without giving too much away, I was looking into who of our partner businesses are rocking Instagram. (I happen to think Instagram is an awesome app and a fantastic way for people and businesses to connect online, so if you’re on it, give FS Local a follow – and if you aren’t, what are you waiting for?)

One of the first businesses I came across was JoshuaDAVID. They’re a Montreal fashion boutique specializing in contemporary labels, they’re on FS Local, and they’re killing it on Instagram!

Right off the bat I noticed their awesome KALE sweatshirt. Playing off the classic YALE design, I knew I had to get this sweater for my wife, because she’s vegetarian and she loves to eat kale by the bushel.

So I placed the order.

Kale combined

First off, the price was right. But then boom, free shipping! – that’s a great start! But as nice as that was, and as awesome as the sweatshirt turned out to be, the kicker was a handwritten note included in the package.

Michael – Thanks for shopping with us! Enjoy the ‘Kale’ sweater Have a well-dressed day, Joshua + DAVID

Whaaat?! Who does that anymore? That’s service the way it used to be, and JoshuaDAVID just gained a happy customer for life!

But the fact of the matter is, as good as their customer service is, what got me ‘in the door’ and what ‘closed the sale’ was a snapshot on Instagram. I didn’t even know I was looking for sweater until I saw it, but then I knew right away I had to have it. It’s the power of Instagram and social media in general. It doesn’t take in-your-face sales copy to create desire – Instagram lets cool products speak for themselves.

And those changes to the FS Local business listings I mentioned before? Maybe you’re picking up what I’m putting down – Instagram is an amazing tool for reaching an audience. So watch this space!

FS Local Contributor


President at FS Local


Michael is the founder of FS Local. His passion for Internet marketing led to the development of FabulousSavings, an award-winning suite of coupon sites. in 2012 he built on this success and assembled the team at FS Local with one goal: to empower small business owners and help them achieve success.

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